![]() It has nothing to do with his legendary ability to communicate but everything to do with his obsession with simplicity, truth and purity.LoveFrom, the design firm co-founded in 2019 by Apple's former design chief Jony Ive and fellow designer Marc Newson, this week unveiled its official website,. Beyond his ideas and vision, I miss his insight that brought order to chaos. Perhaps it is a comment on the daily roar of opinion and the ugly rush to judge, but now, above all else, I miss his singular and beautiful clarity. My understanding of him refuses to remain cozy or still. Ten years on, he manages to evade a simple place in my memory. I had thought that by now there would be reassuring comfort in the memory of my best friend and creative partner, and of his extraordinary vision.īut of course not. Steve focused on the actual ideas, however partial and unlikely. Problems are easy to articulate and understand, and they take the oxygen. It takes determined effort not to be consumed by the problems of a new idea. If they were resolved, they would not be ideas, they would be products. He understood creating should be afforded rare respect-not only when the ideas were good or the circumstances convenient. He had such a deep understanding and reverence for the creative process. When he could not think satisfactorily he would complain in the same way I would complain about my knees.Īs thoughts grew into ideas, however tentative, however fragile, he recognized that this was hallowed ground. His rigor and tenacity set a dizzyingly high bar. He expected so much of himself and worked hard to think with a rare vitality, elegance and discipline. Steve was preoccupied with the nature and quality of his own thinking. I think it also tempered our fear of doing something terrifyingly new. It formed the basis of our joyful and productive collaboration. ![]() “He understood creating should be afforded rare respect.” “ had such a deep understanding and reverence for the creative process,” Ive writes. Jony Ive in conversation with Steve Jobs in 2005. And for Steve, wanting to learn was far more important than wanting to be right. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. It is more comfortable, far easier and more socially acceptable talking about what is known. In larger groups our conversations gravitate towards the tangible, the measurable. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. Many of us have an innate predisposition to be curious. His curiosity was practiced with intention and rigor. It was ferocious, energetic and restless. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. ![]() He was without doubt the most inquisitive human I have ever met. The way he thought was profoundly beautiful. Those were some of the happiest, most creative and joyful times of my life. We had lunch together most days and spent our afternoons in the sanctuary of the design studio. ![]() I can talk happily for hours describing the remarkable man I loved so deeply. When her brilliant and inquisitive children ask me about their dad I just cannot help myself. The way he thought was profoundly beautiful.” ”
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